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Close-up of a Cracker Jack box. The design includes the tagline "The Original Cracker Jack" with a yellow starburst stating "prize inside" and a striped corner with "Surprise Inside." The box features nautical-themed graphics.
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A Prize in Every Box:
How To Get More Comfortable Being Transparent About Potential

Many companies still refuse to be transparent with their employees about their potential to advance. Our last survey on the topic found that ~60% of companies don’t explicitly communicate with their employees about their potential. Those companies often say they’re concerned that if some employees are told they have high potential to advance, it will disengage employees who learn they’re not in that category. That’s true only if being a high potential is seen as the only “prize” at your company.

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